Deconfined consumption of pasta
The pasta market is structured around the manufacture and marketing of two types of products: dry pasta and fresh pasta.
On the French market, pasta represents 47% of total starch, with domestic consumption reaching 537,000 tonnes in 2019. Pasta has become a staple of the French diet, being consumed by most households ( penetration rate of 95%) and in large quantities (annual consumption of 8kg / inhabitant). 70% eat it at least once a week!
According to an international study carried out by Doxa at the request of Union Italiana Food and ICE, on World Pasta Day on October 25, global pasta consumption increased by 24% during lockdown. The study analyzed the evolution of pasta consumption during confinement, in Italy, Germany, France, the United Kingdom and the United States, 5 countries which account for more than a third of the global consumption of pasta and are the first reference markets for Italian pasta, of which 60% of production is reserved for export.
28% of French people said they consumed more pasta than usual during this period, especially millennials (37% vs. 18% of those 55 and over).
52% say they have increased their consumption of pasta to avoid going to the supermarket, and 47% appreciated the ease of preparation.